At SAB we started years ago.

We’ve been committed to building a sustainable future for years – starting in South Africa, and going global as part of the AB InBev family.

Our industry relies on many moving parts coming together to create one smooth, reliable value chain, and we’ve been committed to creating real sustainability with as low an impact as possible for years. We’re proud of the relationships we’ve created with our South African farmers, who supply the highest quality ingredients available using smart agricultural practises, ensuring the land – and the people who farm it – are looked after.

SAB beers start their journey on a South African farm, find themselves on the shelves of local retailers, and in the hands of the people who keep the country growing. Our far-reaching supply chain means that we’ve been a part of tangible job creation for future-forward entrepreneurs and businesses, working together to create something beautiful, leaving behind the smallest footprint possible.

And internally, we’ve been working toward transforming our facilities into breweries of the future, relying on renewable energy sources, and 100% recyclable product packaging. It’s about giving more than we take.