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125 YEARS OF HERITAGE, UPLIFTMENT
AND EVOLUTION

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BY TRANSFORMING

REALITIES, WE IMPROVE

SOUTH AFRICA

BRINGING PEOPLE

TOGETHER FOR

A BETTER WORLD

BUILDING A BETTER

FUTURE FOR SOUTH
AFRICA STARTS NOW

WE’RE RISING TO
THE CHALLENGE

125 Years of proudly, building a nation.
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We’ve been trailblazers in equal opportunity since 1971.
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From the ground, up. Our name is proudly displayed as a contributor to funds that empower entrepreneurs across South Africa.
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Building a better future starts now. We started years ago.
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COVID-19 has shaken the world. We’re helping to re-stabilise it.
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Better World

In October 2016, following our combination with SABMiller, we introduced our updated Better World strategy, aligning our environmental, social and alcohol responsibility efforts around three core pillars to make the world a better place.

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Latest News

The beer sector has sustained a great deal of damage following the blanket bans on alcohol, which resulted in over 100 days of restricted trading.

As we emerge from the near collapse of our industry, we must focus our efforts on promoting the responsible and moderate consumption of alcohol, to ensure that we are not faced with blanket bans in the future.

Monday, May 3, 2021

On the back of the Easter holidays, the South African Breweries (SAB) has reaffirmed its values and drive to tackle harmful consumption of alcohol. This challenge is not a seasonal one but one they believe should be tackled through a collaborative effort with various stakeholders to save lives and livelihoods alike.  One of the key aspects of tackling this challenge is about focusing on the RESPONSIBILITY of retailers, as their role is critical, they are the centre of ensuring that our brands are enjoyed in a safe and legal environment for all

Wednesday, April 21, 2021

Drinking and driving is one of the deadliest killers on South Africa’s roads and will only be eradicated by solutions like SAB’s Alcohol Evidence Centres, writes Heidi Bartis, SAB’s Director of Communities.

In KwaZulu-Natal, the Easter long weekend saw a total of 47 people killed in road accidents. While all of these accidents have varying causes, we cannot deny that the most dangerous thing we do every day is to get behind the wheel and venture onto our roads.

Monday, April 12, 2021