SAB launches its first local flavoured beer: Flying Fish
The new product, which is a first for the South African beer category and aimed at both men and women, is intended to provide a unique and refreshing taste experience perfect for that ‘chilled occasion.’ Flying Fish flavoured beer is available in both Crushed Orange and Pressed Lemon, and intends to stay true to its proposition of adding some flavour to young adults looking for something different.
“We are extremely proud to be launching Flying Fish into the South African market space. Following extensive research, testing various flavours and trialling recipes, we believe that we have a winning product that appeals to all South African consumers, whether they are existing beer drinkers or not, ” said SAB Market Development Manager Global Brands, Hilary Jamieson.
“The Flying Fish Brand Team believes that life is all about new experiences, seizing opportunities and doing things differently and we are excited to offer just this in a quality, premium product, ” concluded Hilary Jamieson.
Flying Fish is available at all leading licensed liquor outlets countrywide.