Her role in #NoExcuse campaign and her strong legal background makes her a suitable candidate
The South African Breweries (SAB) is proud to nominate Pamela Narayadu Nkuna, the Manager for Smart Drinking and Corporate Social Responsibility, as a candidate to serve on the Board of Trustees tasked with establishing the National Council on Gender-based Violence and Femicide (NCGBVF).
At the time when gender-based violence and femicide reached boiling point in South Africa – particularly following the murders of Karabo Mokoena and Courtney Pieters, among others – Nkuna was part of the team at SAB who played a crucial role in raising awareness on the #NoExcuse campaign, a Carling Black Label initiative that mobilized millions of South Africans against gender-based violence from 2017.
With a career spanning over 22 years, Nkuna – a qualified attorney – has served within SAB in different roles, including being appointed as a Regulatory Affairs Manager in 2016 before being taking up her current role in 2017.
We believe that serving on the board of trustees for this important role requires a candidate with an exceptional background in policy formulation and a passion in the work against gender-based violence. Pamela is an obvious choice for us as she has a strong legal background and her proactive role in working on the #NoExcuse campaign against gender-based violence helped raise awareness on this important societal challenge.
Originally from Phoenix in KwaZulu-Natal, Nkuna, a wife and mum of 3 kids, is currently based in Johannesburg and has participated in several engagements and dialogues that invited the public and the private sector to promote responsible drinking, while clamping down on alcohol abuse, underage drinking and drinking and driving.
Nkuna has a traceable track record for leadership roles, and has served as the President of the Candidate Attorney Association and has chaired several committees within SAB. She is also a member of the Corporate Counsel Association of South Africa.
About the #NoExcuse campaign
Launched in 2017, Carling Black Label’s #NoExcuse campaign was launched after the beer company decided to take a proactive stance in tackling the role that alcohol plays in gender-based violence.
The company’s own research found that men use alcohol as an excuse for committing gender-based violence. By promoting responsible drinking while taking a strong stance against alcohol abuse, the #NoExcuse campaign opened up a national dialogue against gender-based violence and this culminated in several marches, as well as Orlando Pirates and Kaizer Chiefs players wearing #NoExcuse armbands during one of the Soweto derby games in 2018.
After government declared the National State of Disaster this year, Carling Black Label launched a Whataspp line (0800 150 150) in May under its #NoExcuse campaign to encourage victims of domestic violence to speak up against abuse during lockdown.
National Council on GBVF Board of Trustees
The nomination for eligible candidates to occupy positions on the Board of Trustees to establish the National Council on Gender-based Violence and Femicide (NCGBVF) was open earlier this month.
As part of this process, the Department of Women, Youth and Persons with Disabilities (DWYPD) called on civil society organisations and networks to propose suitable nominees.
The call for nominations came after the declaration arising from the Presidential Summit against Gender-based Violence and Femicide (GBVF) held in 2018.
Subsequently, Cabinet approved the Gender-based Violence and Femicide National Strategic Plan (GBVF-NSP) in March 2020.
It also approved the establishment of the Inter-Ministerial Committee to establish the NCGBVF and oversee the implementation of the GBVF-NSP.
The GBVF National Strategic Plan is a government and civil society multi-sectoral strategic framework to realise a South Africa free from GBVF. It sets out to provide a cohesive strategic framework to guide the national response to the crisis of GBVF by government and society as a whole.