Atras

SAB: 2015 and beyond

A new corporate brand for SABOperating on a scale that would have been unimaginable to Charles Glass and the early brewers of the colony, SAB has become one of the biggest beer producers in the world. On its home turf, the company has contributed to the economic and social fabric of the country in extraordinary ways.

1

SAB and SABMiller have always taken community responsibility seriously and, in 2014, the company launched Prosper – a set of ambitious sustainability targets outlining its support for small businesses and encouragement of moderate alcohol consumption, as well as the importance of promoting shared water resources, driving carbon and waste management and improving sustainable land use.

Chief Executive Alan Clark explained the basis of the new initiative: “At SABMiller, we believe business can play a leading role in tackling society’s future challenges. And our business will play a leading role. Society has high expectations, but so do we. We need reliable access to quality raw materials. We need water to brew our beers. We need a license to exist, to market and sell our products responsibly. And we need thriving communities of consumers who want to enjoy quality products.

“Sustainable development sits at the heart of our strategy as a business. It will enable our growth and inspire our people.”

2

The last economic assessment figures prove SAB’s commitment to growing communities and building livelihoods. Over 283 100 full time jobs in the country can be traced back to the beer industry, 24 558 entrepreneurs and 3 458 youth-owned businesses have been provided with business skills through SAB’s KickStart programme, more than R60 million is spent annually on the company’s CSI initiatives and responsible alcohol consumption campaigns, and the SAB Zenzele BBBEE deal is now worth R7 billion.

1

SAB’s evolved and holistic approach to sustainable development commits the company to publically stated targets by 2020.
The 5 key target highlights of Prosper are:

  • Responsible consumption – to reach 25 000 liquor retailers and provide them with business and responsible retail training
  • Water security – to further reduce water consumption to 2.89 litres of water per litre of beer and to work with local communities and partners on shared water risks
  • Small business development – to support more than 30 000 entrepreneurs and small enterprises, including emerging farmers
  • Carbon and waste reduction – to reduce SAB’s carbon footprint by 30% within the business and across the agricultural value chain and distribution network, and to reduce the amount of waste that ends up in landfills
  • Responsible and sustainable land use – to create secure, sustainable supply chains and help small-scale farmers increase their profitability, production and social development

2

SAB has a proud place in the hearts and minds of many. It has built trust among those that interact with it – from the consumers of its brands and retailers, to the people who have benefited from the many community projects, sponsorships and training initiatives.

In the next month, we will focus on the five Prosper targets in more detail and look at the difference SAB has made to the country as a whole.

HeroOperating on a scale that would have been unimaginable to Charles Glass and the early brewers of the colony, SAB has become one of the biggest beer producers in the world. On its home turf, the company has contributed to the economic and social fabric of the country in extraordinary ways.

1

SAB and SABMiller have always taken community responsibility seriously and, in 2014, the company launched Prosper – a set of ambitious sustainability targets outlining its support for small businesses and encouragement of moderate alcohol consumption, as well as the importance of promoting shared water resources, driving carbon and waste management and improving sustainable land use.

Chief Executive Alan Clark explained the basis of the new initiative: “At SABMiller, we believe business can play a leading role in tackling society’s future challenges. And our business will play a leading role. Society has high expectations, but so do we. We need reliable access to quality raw materials. We need water to brew our beers. We need a license to exist, to market and sell our products responsibly. And we need thriving communities of consumers who want to enjoy quality products.

“Sustainable development sits at the heart of our strategy as a business. It will enable our growth and inspire our people.”

2

The last economic assessment figures prove SAB’s commitment to growing communities and building livelihoods. Over 283 100 full time jobs in the country can be traced back to the beer industry, 24 558 entrepreneurs and 3 458 youth-owned businesses have been provided with business skills through SAB’s KickStart programme, more than R60 million is spent annually on the company’s CSI initiatives and responsible alcohol consumption campaigns, and the SAB Zenzele BBBEE deal is now worth R7 billion.

1

SAB’s evolved and holistic approach to sustainable development commits the company to publically stated targets by 2020.
The 5 key target highlights of Prosper are:

  • Responsible consumption – to reach 25 000 liquor retailers and provide them with business and responsible retail training
  • Water security – to further reduce water consumption to 2.89 litres of water per litre of beer and to work with local communities and partners on shared water risks
  • Small business development – to support more than 30 000 entrepreneurs and small enterprises, including emerging farmers
  • Carbon and waste reduction – to reduce SAB’s carbon footprint by 30% within the business and across the agricultural value chain and distribution network, and to reduce the amount of waste that ends up in landfills
  • Responsible and sustainable land use – to create secure, sustainable supply chains and help small-scale farmers increase their profitability, production and social development

1

SAB has a proud place in the hearts and minds of many. It has built trust among those that interact with it – from the consumers of its brands and retailers, to the people who have benefited from the many community projects, sponsorships and training initiatives.

In the next month, we will focus on the five Prosper targets in more detail and look at the difference SAB has made to the country as a whole.