SAB’s World of Beer

19 Jun 14

A beer wonderland awaits you in downtown Johannesburg at the SAB World of Beer. This tourist attraction and conferencing venue was opened by Nelson Mandela in 1995. The tour offers an entertaining 75 minute walk through the history of beer in technicolour glory.

Grain -- FB SAB World of Beer21_06 Castle Lager vintage carWhile many people might be tempted to believe the origin of beer is any fridge close to them, the truth can be uncovered right here in Johannesburg, at the SAB World of Beer.

Taste traditional beer while sitting in a mock African village, meet Charles Glass, explore the hop-growing process and step into Hathor’s tomb to watch a fun holographic video that tells the story of how beer arrived in Egypt.

The tour ends with a cold pint in the Tap Room overlooking the city, and a keepsake World of Beer glass.

The Big Beer Experience, third millennium technology that gives the World of Beer its dazzling lights, holograms and special effects, will ensure that visitors marvel at the modern day telling of the age-old story of beer.

But the SAB World of Beer is not just one of the country’s top rated tourist attractions. It is also a five-star rated conferencing venue which offers the chance to mix business with a more relaxed entertainment aspect. The venue can accommodate sophisticated black-tie functions, product launches, press conferences as well as unique team-building activities and informal festive occasions, in five conference rooms.

An in-house restaurant provides delicious meals, not only for delegates (for whom specially-tailored menus can also be created) but also for visitors who would like to enjoy a variety of pub lunch specials, such as: Castle Milk Stout beef pie, hake in Castle Lager batter, Hansa Marzen Gold basted chicken or lighter meals like salads or toasted paninis.

The SAB World of Beer is open from 10am-6pm, Tuesday to Saturdays, and tours run on the hour every hour.  Mondays are open by request only. They are happy to discuss any conferencing plans too. Book your tour today!

Have you visited? Share your reviews in the comments below, or on their TripAdvisor page!