Better Barley Better Beer empowering farmers in sustainability

25 Jun 15

SAb Better Barley Better Beer BArley FarmersEmerging farmers supported through Sustainable Agricultural Programme

The SAB has launched a sustainable agriculture programme in the North West province city of Taung, assisting emerging barley farmers to run sustainable and economically viable entities.  

At least 102 emerging farmers, over a total of 1, 115 hectares of irrigated land, will participate in the Better Barley Better Beer programme which, in partnership with the World Wildlife Fund for Nature of South Africa (WWF-SA), encourages and supports sustainable farming practices amongst South African barley farmers.

Taung farmers provide SAB with around 7% of the total irrigated barley crop produced. In addition, they provide SAB with 10 000 tons of maize or 6% of the company’s maize requirement.

SAB has had a close working relationship with Taung farmers since the establishment of the Taung Barley Farmers programme in 1994.  The programme is aimed at encouraging local barley production, creating a broad based supply chain for SAB and a sustainable source of income for smallholder farmers. The initiative has grown to support more than 102 smallholding barley farmers.

The Better Barley Better Beer programme is an extension of this relationship and forms part of SAB’s broader Sustainable Development framework, Prosper.

The broad focus of the Better Barley Better Beer programme is on:

  • water reduction
  • improved carbon footprints
  • soil health
  • clearing of alien vegetation
  • the protection and restoration of critical ecosystems

Guidelines to assist small scale farmers

Better Barley Better Beer Guidelines for Taung farmers take into consideration the specific needs of the small scale farmer, including their smaller production units and reduced disposable income available for additional sustainability related capital investments and infrastructure maintenance.

The Better Barley Better Beer initiative has created a user-friendly guide for farmers on how to improve the economic value of their farms, protect the environment and ensure sustainable socio-economic conditions.

The guidelines are created around 3 pillars of sustainable development, which include the Economic, Social and Environmental Principles.

  • The Economic pillar deals with improved management of the farm
  • The Social pillar focuses on labour relations between farm owners and employees, as well as issues of health and safety.
  • The Environment pillar guides farmers on how to look after soil, crops and the correct use of water.  Checklists under each of the pillars provide farmers with clear performance indicators as a means of outlining where corrective measures need to be implemented.


The Economic Principle is focused on maintaining and enhancing economically viable farm production.  The farmer must be aware of all of the resources and conditions that exist on and around the farm, including soil, water and climate change, and use these in the best possible manner to ensure a sustainable economic return.  Farmers should ensure that resources are protected and not wasted such as in the case of over-irrigation.  The farmer must also manage all parts of the farm and make sure they work together to produce the best possible crop with the least amount of resources.


The Social Principle guides farmers on the rights and wellbeing of their employees and the local community, in which they operate, as well as the health and safety of the working environment and the safety of crops.


The Environmental Principle guides how farmers conserve natural resources and biodiversity, critical ecosystem services and that ecological systems are maintained and agricultural resources are sustainably used.  This also includes guidance on the correct use of soil, plants, natural vegetation around the farm and the crop itself, and water.

Training on how to implement the Better Barley Better Beer Guidelines will be provided to the participating farmers by SAB Agriculturalists over a two-year period.

SAB Prosper

 Prosper has sustainable agriculture, support of emerging, small business and reducing water use and carbon emissions as some of its key target areas.

Prosper is SAB’s targeted approach towards building strong South African communities. It highlights tangible targets to be achieved by the company over the next five years in the areas of:

  • responsible alcohol consumption,
  • water security
  • reducing waste and carbon emissions
  • supporting small enterprises, including emerging farmers
  • the support of responsible and sustainable land use for brewing crops

“Supporting the growth of emerging, small scale producers and their migration into the mainstream agricultural sector is a critical area of focus for SAB. We are developing and supporting a sustainable, reliable and commercially competitive local agricultural footprint able to provide SAB with its total raw material requirement. This will help to create jobs, strengthen the local economy and build SAB’s supply chain, ” says Thinus van Schoor, General Manager SAB Maltings and Hop Farms.