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A Sporting Heritage

From football and rugby to netball, SAB is proud of its long association with South African sport. It’s a rich history of involvement that dates as far back as the 1950s, when Castle Lager first invested in the National Football Leagues. Our investment in and sponsorship of sport at professional, as well as grassroots level, is entrenched in our conviction that sport not only brings people together, it also brings change to local communities. We talked to SAB Sponsorship Manager, Errol Madlala, who is as passionate about the teams as he is about the brands sponsoring them.