Company Culture – a term that we’re hearing more than ever before, and it’s understandable that it’s prevalent within companies these days, because people are looking to work for corporates that share their personal values. Employees admire organisations that are constantly working on keeping them happy. As Forbes mentioned, “It’s a good way to set and maintain the direction of your employees, and without it, it’s hard to keep your company’s values coherent.”
PASSION FOR BEER
Company culture is the personality of an organisation from the perspective of an employee. It includes the atmosphere, mission, and expectations within the company and it continuously develops over time. This is something we work hard towards each year – we want a company that our employees rally behind.
This year, Tshepo Tloubatla, our Beer Culture Manager, had the mandate to spread beer love and beer culture across the Africa Zone. And he thought there was no better way to do that than crown the very first Beer Aficionado of AB InBev on the continent.
This was a chance for employees to showcase their passion for beer whilst fostering a positive beer culture within the business.
HOW DID WE FIND THE BEER AFICIONADO ON THE AFRICAN CONTINENT?
We launched an internal competition on a custom-designed microsite with 5 weekly challenges that encouraged our employees to demonstrate their beer expertise and spark a ‘passion for beer’ conversations around Africa.
The challenges ranged from beer reviews of one of their own local AB InBev brews, to food and beer pairings, to explaining the brewing process.
It was no easy feat. After the challenges were completed, 11 finalists were chosen from each region, gaining bragging rights in their region and winning a prize! From that, one finalist was picked per region making it into the TOP 11 who were in the running for the Ultimate Beer Aficionado title.
They were all loaded onto the microsite where the rest of the Africa Zone had to vote for whom they thought deserved the title, based on the challenges they completed.
Our crowned winner was chosen based on the way he approached and completed the set of challenges. He was definitely worthy of the title.
Meet Anthony Akoh from Nigeria, crowned the Ultimate Beer Aficionado of the AB InBev Africa Zone!