Our ability to brew top-quality beers.
We will continue to explore opportunities to bring new and exciting brands to the market.


Our first foray into the flavoured alcoholic beverages market began in 1996 with the launch of Redd’s Original, a fruit beverage with a crisp, clean apple taste and an intense burst of flavour. Brutal Fruit came to life six years later, a premium brand, which provides a bold burst of fruit flavour. Critically, we will continue to explore opportunities to bring new and exciting brands to the market. This thinking has brought about our new brand, Flying Fish. The launch of the brand received high acclaim and exceeded all expectations. Further innovations are planned to drive the portfolio.

Packaging Innovation

The ability to brew top-quality beers and continuously innovate with new products and packaging is underpinned by a relentless drive to focus on our manufacturing approach.

THAN 18?
BEWARE OF SAB RECRUITMENT SCAM! Certain websites and individuals are claiming to be recruiting for SAB and in some cases soliciting money from the public for jobs.
We are in no way associated with these activities. We only recruit from our careers portal or our in-house talent acquisition and HR teams and an application would not attract any fee.